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WEBPodcast: How SMC is ‘hitting a home run in the Kingdom’. The surge of a digital-savvy generation in the Middle East in tandem with colossal technological breakthroughs have shifted priorities towards key partnerships, diversified strategies, borderless bran.
Data-driven marketing: A forest for the trees
WEB8 hours ago · ‘Businesses remain trapped in outdated marketing structures, hindered by data silos and fragmented teams.’ I n the era of artificial intelligence (AI), data has emerged as the most valuable currency for marketers. Machine learning (ML) and generative AI (GenAI) have the potential to revolutionise marketing practices, but their effectiveness depends on the quality and accessibility of data.
The e-commerce revolution - Campaign Middle East
WEB1 day ago · The e-commerce revolution. Campaign Editorial. KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a digital-first world. Decoding data: ‘To capitalise on emerging technologies, consolidating data into a CDP is key.’. The last few years …
A new IDEA to change the DEI order - Campaign Middle East
WEB2 days ago · According to the World Health Organization (WHO), 50 million people in the Middle East, roughly 15% of the global population (that’s 1 in 8 of us), have some form of disability, whether that’s evident to the outside world or a hidden, like dyslexia, ADHD or colour blindness. While we’d all agree accessibility is a human right, many people ...
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CAFU picks ex-Stanford AI professor as Chief Product and AI Officer
WEB8 hours ago · On-demand car services platform CAFU has chosen Amit Rawal as its new Chief Product and AI Officer. Rawal, a former Stanford Fellow and AI professor at Stanford University, brings more than 20 years of experience in leading digital commerce businesses and developing AI-driven products and technology platforms across four continents.
Key trends that will shape mobile app campaigns in 2025
WEB3 days ago · Key trends shaping the future of CPA. 1. Value-based bidding strategies. CPA campaigns are increasingly centered on value-based bidding strategies, where advertisers focus on driving actions that deliver long-term value to businesses. Instead of aiming for high install volumes, marketers now prioritise users who are likely to make in-app ...
Ensuring brand safety in a region where trust matters most
WEBSep 3, 2024 · Bloomberg recently surpassed 600K subscribers globally. Approximately 20 per cent of its subscribers come from Europe and the Middle East, the brand revealed. “Our advertising clients value our media solutions because they’re powered by proprietary data and insights and supported by brand storytelling that resonates with modern leaders.
About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]
Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.