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WEBSep 24, 2012 · Campaign roundup: Week of 30 Sept. The latest ad films and campaigns from Salesforce, TV9 Bangla, Meal of the Moment, Motorola, Dream11, Saffola, Farmley, Baden-Württemberg, Kenstar, China Gate, and more in our weekly news roundup. The Work. 15 hours ago. Campaign India Team.
Gen Z demands authenticity: No more blind content consumption
WEB2 days ago · Gen Z demands authenticity: No more blind content consumption. A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways to gain a competitive advantage in an increasingly Gen Z-focused market. Gen Z's fashion choices are shaped by …
News - Campaign India
WEBMoves and wins roundup: Week of 23 Sept The latest appointments and account wins from Fortune Hotels, Lead Experts, Ducati India, Gallant Play, Jigsaw Brand Consultants, The One Club for Creativity, Junglee Music, Windows Production, Unicommerce, Tute Consult, Prius Communications, Mavcomm Consulting, 6 Ballygunge Place, Eastman, Groyyo, iProspect, Zoo Media, Tamara Leisure, Rati Chaudhary ...
Crisis communication: Controlling the uncontrollable
WEB4 days ago · As the country marches toward becoming a $5 trillion economy by 2025, according to NITI Aayog’s projections, its corporates, startups, and government institutions must focus on strengthening their crisis communication frameworks. Considering India’s diverse culture, vast expanse, and political intricacies, crises may arise out of the blue.
Will Ferrero India taste sweet success with Raffaello?
WEB2 days ago · Ferrero’s strategy with Raffaello is to tap into the purchasing power of young, urban Indian consumers, positioning the praline as a luxurious yet accessible gift option during the festive season. Priced at INR 450 for a 15-unit cube-shaped box and INR 99 for a three-piece pack, the product is targeting consumers aged 16-35, a demographic ...
Campaign roundup: Week of 30 Sept | Advertising | Campaign India
WEB5 days ago · Campaign roundup: Week of 30 Sept. The latest ad films and campaigns from Salesforce, TV9 Bangla, Meal of the Moment, Motorola, Dream11, Saffola, Farmley, Baden-Württemberg, Kenstar, China Gate, and more in our weekly news roundup. Salesforce launches first Indian campaign featuring Rahul Dravid. TV9 Bangla launches AI-powered Durga Puja song ...
Canva paints a bigger picture for India
WEBJul 11, 2024 · Zach Kitschke, Canva's global CMO tells Campaign how the $26 billion design platform is expanding in the country, its fifth-largest market, to boost the growing creator economy and democratise design for everyone. Zach Kitschke, global chief marketing officer, Canva. One of the greatest challenges …
The changing face of advertising campaigns in India
WEBShahid Hussain. Jun 24, 2024. The changing face of advertising campaigns in India. We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads. Brands that can drive interesting narratives through powerful storytelling still rule the consumer's mindspace. Image source: Freepik.
How brands are gearing up to celebrate India’s 78th …
WEBAug 14, 2024 · Brand: Ambuja Cements and ACC What they did: Ambuja Cements and ACC, part of the Adani Portfolio, have launched two brand films for the respective brands.Ambuja Cements’ ‘Tum Virat Ho’ honours resilient individuals across the country, from Ladakh to Tamil Nadu, who are tirelessly working to improve education, healthcare, and the environment. ACC’s ‘The Bridge of Unity’ celebrates ...
Year in review: Campaign India top 50 - part five
WEBDec 29, 2023 · Continuing with our year-ender series which also features a daily rapid fire, and the top 10 moves of the year, here's Campaign India's pick of the top 50 campaigns from 2023.. The top 50 campaigns are picked by the editorial team of Campaign India and are listed alphabetically.. View part five: Tanishq (conceptualised by Lowe Lintas)