The Corporate site for Scotland's National Tourism Organisation ...
WEBWelcome to VisitScotland's corporate website. VisitScotland is the national tourism organisation for Scotland. We support the responsible growth of the tourism and events sector so that the whole country benefits. Our corporate website brings you the latest industry news and advice, research and opportunities available to help our sector thrive.
About VisitScotland & Our Role in Scottish Tourism
WEBInformation about VisitScotland. Our aim is to benefit Scotland by growing the value of tourism and events. We want to drive the visitor economy and create better places for people to live, work and visit. We do so through our marketing, industry development, and events work. In this section of the website, you’ll find details about who we ...
How Visitors Travel To And Around Scotland I VisitScotland.org
WEBPre-nesters were more likely to travel by public transport driven by environmental concerns, cost, and not having access to a car. In 2023, the majority of visitors who were using a car were using a petrol or diesel vehicle (84%). Although 12% were using hybrid vehicles, only 2% were driving pure electric vehicles for travelling around Scotland.
Scottish Tourism Statistics & Research | VisitScotland.org
WEBThis allows Scottish tourism to meet the challenges of today’s marketplace. You can benefit from this research as it informs you of: developing trends in the tourism sector. current industry performance. visitors’ attitudes and experience of Scotland. characteristics of domestic and international visitors. View some of our key research studies.
Accommodation types visitors use in Scotland - visitscotland.org
WEBSep 27, 2024 · Serviced accommodation. 57% of visitors stayed in at least one type of serviced accommodation during their visit (net figure). This category includes hotel, motel or inn, guesthouse or B&B, restaurant with rooms and serviced apartment. Serviced accommodation was particularly popular with longhaul and European visitors.
Great Tapestry of Scotland | 5 Stars - News | VisitScotland.org
WEBJan 27, 2022 · 2022. Great Tapestry of Scotland 5 Stars. Article published 27/01/2022. The new Great Tapestry of Scotland centre, where Scotland’s story begins, received the highest rating possible in our Quality Assurance (QA) Scheme following its first-ever QA Grading Visit. This is an exceptional achievement for a new visitor attraction.
Easing of restrictions on international travellers - News ...
WEBJan 6, 2022 · 2022. Easing restrictions on international travellers. Article published 06/01/2022. From 4am on Friday 7 January people travelling to Scotland from abroad, who are fully vaccinated or under the age of 18, will no longer need to take pre-departure COVID-19 tests. They will also no longer be required to self isolate on arrival until they've ...
Culture & Heritage - Tourism Research | VisitScotland.org
WEBIt's the founding language of Scotland, associated with a rich heritage of music, folklore and culture. Results from the Scotland Visitor Survey 2023 highlight that: 28% of visitors agreed that "finding out more about Scottish Gaelic language and culture enhanced my visit". This rose to 46% for our long haul visitors.
What We Do - About Us | VisitScotland.org
WEBIt covers the work we will carry out to enable Scotland to be a leader in 21st century tourism with a thriving, responsible visitor economy. Our strategic framework. Find out information on what VisitScotland does, who we work with & how we work together, marketing activities, advice, events, partnership initiatives & more.
Scotland is Calling - News | VisitScotland.org
WEBMar 9, 2022 · Since its launch in 2021, the Scotland is Calling video has been viewed by over 40 million potential visitors. In addition, traffic to VisitScotland.com has increased by up to 70% from priority markets, and SEO searches for Scotland has risen by 16%. The Scottish Government is well aware of how heavily the tourism sector has been hit since the ...