Levi Strauss' shares fell about 7% on Thursday after a tepid forecast for holiday-quarter revenue underscored the denim maker's struggles with sluggish demand from retailers navigating weak spending by consumers.

Levi has flagged that the higher-end consumer was seeing incremental signs of pressure in the U.S. and that consumers in Europe were also being highly cautious, hurting sales of its apparel - mainly in the Dockers brand, known for its chinos and khakis.

Shares of Levi Strauss & Co. slid after hours on Wednesday after the jeans maker tempered its full-year sales forecast, even as management said its core Levi’s brand was leading the way toward improvement and called out potential gains from its new partnership with Beyoncé.