As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting ...

His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.

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Articles written by Amrita Bansal ...

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The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.

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Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree ...

India's influencer industry is estimated to reach INR 5,500 crore in 2024, representing 11% of the overall digital media industry. It is expected to grow at 20% in 2024 and 25% annually from 2024 to ...

When super.money launched the beta phase of its credit-first UPI platform three months ago, the Flipkart-backed fintech received an unexpectedly strong response. The app saw nearly one million ...

Professional mantra: Stay curious and work hard. Personal mantra: Leave me alone (except for my close ones). 6:00AM—8.00AM: After waking up, I head for my workout, a habit I try to adhere to at least ...