The 10-year deal, running from 2025 through the end of the 2034 F1 campaign, will see several LVMH brands receive prominent exposure across F1 activities, most notably watch giant

Formula 1 have confirmed a major change for 2025 after announcing LVMH will become their Global Partner in a historic 10-year deal.

The partnership, which will officially launch at the start of next F1 season, will include “hospitality, bespoke activations, limited editions and outstanding content.”