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Why is Amazon broadcasting the Champions League?
Amazon is swapping the Premier League in the UK for the Uefa Champions League this season. SportsPro examines where the ...
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Why BodyArmor is backing the NHL to get its sports drink in the hands of younger consumers
BodyArmor CMO Tom Gargiulo outlines the brand's strategy for its NHL sponsorship and discusses its goal to become the number ...
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Miami Dolphins owner ‘nears’ sale of minority stakes to Ares and Joe Tsai
Ares could become the first private equity firm to make an investment in a NFL franchise since the league changed its rules.
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72% of women are ‘avid fans’ of at least one sport
Wasserman’s The Collective also finds that 34% of female sports fans want more brands involved in women’s sports.
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AEW tie up new ‘US$150m’ rights deal with WBD
The US-based wrestling promotion will simultaneously stream its flagship shows on Max as part of its renewed contract.
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Canada SailGP Team acquired by Greg Bailey in record deal
Global sailing series also confirms it will return to Canada to stage an event in 2026, following race last season.
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23XI Racing and Front Row Motorsports file lawsuit against Nascar
The two teams were the only Cup Series outfits that refused to sign the charter proposal that passed last month.