The rumour that has rumbled on all summer has been confirmed as LVMH today reveals it will be the Global Partner for motor racing’s most prestigious property from next year. TAG Heuer has been a high profile partner of Formula 1 through its Official Timekeeping deal with world champion constructor Red Bull Racing,

A 10-year deal that will involve iconic brands such as Louis Vuitton, Moët Hennessy and Tag Heuer. The financial details of the deal are confidential, but will be revealed at the start of next season

French luxury giant LVMH has announced a 10-year sponsorship agreement with Formula 1, which includes its brands Louis Vuitton, Moet Hennessy, and TAG Heuer. This deal will take effect in 2025 and replaces long-time sponsor Rolex, which had partnered with Formula 1 since 2013.

LVMH has been named the global sponsor of Formula One in a new 10-year agreement, starting from the Melbourne Grand Prix in March 2025. The partnership bridges the worlds of motorsports and fashion, as the industries become further enmeshed.

Formula 1 and LVMH have a historic long-lived friendship. Formula 1 and LVMH have a long history of partnerships that encompass multiple decades. When thinking of Formula 1, one c

LVMH has signed a 10-year global partnership with Formula One, with brands such as Louis Vuitton and Tag Heuer involved. The iconic watch manufacturer Rolex is ending a partnership with Formula One, which has been ongoing since 2013.