On Monday, Microsoft unveiled updates to its consumer AI assistant Copilot, introducing two new experimental features for a limited group of $20/month Copilot Pro subscribers: Copilot Labs and Copilot Vision. Labs integrates OpenAI's latest o1 "reasoning" model, and Vision allows Copilot to see what you're browsing in Edge.

I got to speak to Windows and Surface chief Pavan Davuluri and consumer chief marketing officer Yusuf Mehdi to better understand the future of AI for Copilot and Windows. Microsoft is thinking about totally reimagined apps on Windows thanks to AI and the possibility of dedicated Copilot hardware in the future.

Microsoft is freshening its ad experience on its Copilot AI platform as part of a larger effort to attract more brands to the chatbot’s advertising ecosystem. It also rolled out new tools to measure campaign performance.